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Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year and paired it with seven additional shades in its Color Trends 2027 palette. The company says its annual selection draws on design expertise and architectural trend analysis; the source report does not specify product availability, pricing or a launch schedule.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, placing the green shade at the center of an eight-color palette intended to guide design choices for the coming year. The paint company also released seven coordinating hues, ranging from a soft off-white and pale blue to earthy brown and burgundy tones.
The accompanying Color Trends 2027 palette includes White Down OC-131, described as a soft off-white; Nelson Blue CW-635, a pale blue; Shakespeare Tan 228, a golden neutral; and Antique Copper 1169, a brown with warm, spiced undertones. The remaining selections are Wild Aster 1240, a pink with pale gray notes; Durango 2137-30, a deep neutral with olive tones; and Townsend Harbor Brown HC-64, a burgundy shade.
Benjamin Moore says the seven additional colors were selected from its existing color library to complement Webster Green. The company presents them as usable either in combination or individually, with the palette spanning lighter and deeper shades. The source report does not provide paint formulas, product prices or details about whether any shades are new products.
Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, said the selection team focused on the green color family. In comments reported by Hardware Retailing, Magno said variations of green showed “remarkable staying power” when the team considered past, present and future color trends. She described Webster Green as pairing “reassuring stability with optimistic energy.”
A Green Palette for 2027 Design
The announcement gives homeowners, interior designers, builders and paint retailers a reference point for color planning in the year ahead. The practical offering is broader than a single featured shade: the seven companion colors provide alternatives and combinations for people seeking a related palette without using Webster Green throughout a space.
Benjamin Moore’s selection may also affect how retailers and design professionals present paint options, as an annual color announcement can focus attention on particular hues. The company describes the palette as relevant to current design while grounded in enduring appeal. That description is the brand’s positioning, not independent evidence that the colors will become widely used or shape industry standards in 2027.
For consumers, the announcement offers inspiration rather than a prescription. The source report does not include room mock-ups, finish recommendations or guidance on how the colors appear under different lighting. Those details may matter when translating a palette into a specific home or commercial project.
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How Benjamin Moore Selects Its Color
Benjamin Moore says its Color of the Year process is conducted by the company’s Color Marketing Team and draws on decades of design expertise and architectural trend analysis. The report does not describe the team’s research methods, the evidence it weighs or how it reaches a final choice.
The 2027 palette follows the company’s earlier annual selections. Hardware Retailing reports that Benjamin Moore says those past choices have influenced residential and commercial design standards across North America and 74 countries globally. That statement is attributed to the company; the report does not provide examples or independent measurements to quantify the influence.
The announcement was reported by Hardware Retailing on October 14, 2026. The available material identifies the selected colors and gives brief descriptions, but does not include comments from independent designers, retailers or customers.
““When we looked across the past, present and future of color trends, variations on green consistently demonstrated remarkable staying power.””
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
Details Beyond the Palette
The announcement does not state whether the colors will be available in new finishes, collections or products, or provide pricing and availability details. It also does not say whether Benjamin Moore plans related promotions, retail displays or design materials for the palette.
The report does not explain how the Color Marketing Team assessed trends or provide independent support for the company’s description of green as a lasting trend. Nor does it establish how widely Webster Green or the accompanying colors will be adopted. Claims about the palette’s future influence remain unverified in the source material.
Availability and Design Guidance
Readers looking to use the palette will need to check Benjamin Moore’s product information or contact a retailer for current availability and any guidance on finishes, samples or pricing. The source report gives no date for additional company announcements, so the next confirmed milestone has not been stated.
Further information could clarify how the colors are presented in real interiors and whether the company will publish suggested pairings or room-specific advice. Until then, the announced palette consists of Webster Green HC-130 and the seven named companion shades, with broader commercial impact and product plans still unconfirmed.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Benjamin Moore selected Webster Green HC-130 as its 2027 Color of the Year.
Which colors are included in the Color Trends 2027 palette?
Alongside Webster Green, the palette includes White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
Why did Benjamin Moore choose a green shade?
Andrea Magno said the company focused on green because its review of past, present and future color trends found variations on green had “remarkable staying power.” This is Benjamin Moore’s explanation of its selection.
When will the 2027 colors be available, and what will they cost?
The source report does not provide availability dates or prices. Check with Benjamin Moore or a local retailer for current product information.
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