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Ace Retail Group announced plans to open a Westlake Ace Hardware at 99 Old Sugar Creek Road in Fenton, Missouri. Remodeling is scheduled to begin in early 2027, with a soft opening anticipated for summer 2027; the company currently operates six Westlake stores in the St. Louis area.
Ace Retail Group plans to open a Westlake Ace Hardware in Fenton, Missouri, adding a seventh company-operated Westlake store in the greater St. Louis area. The store is planned for 99 Old Sugar Creek Road, with remodeling scheduled to start in early 2027 and a soft opening anticipated for summer 2027.
The planned store will occupy a free-standing building of about 12,500 square feet that formerly housed a Goodwill store. About 11,000 square feet will be retail space, according to an October 29 report by Hardware Retailing. The location also has a large parking lot and access from New Sugar Creek Road.
Ace Retail Group currently owns and operates six Westlake Ace Hardware locations in the St. Louis area, in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The Fenton store would extend that existing footprint into another suburban community in the region.
Company president Bob Massengill said the store is intended to bring the company’s service and product offering to Fenton residents. The source report gives a projected work and opening schedule, but does not identify a precise opening date or provide details about staffing, store services or construction costs.
A Seventh Store in Greater St. Louis
The Fenton plan would add another Westlake location to Ace Retail Group’s existing six-store St. Louis-area network. For residents, the proposed store could provide a local option for hardware and home-improvement purchases, along with in-person help for household projects. The company has described reliable service and advice as part of its intended offering, but customer experience and the final product range have not yet been detailed.
The site’s planned retail area and parking may shape how convenient the store is for nearby shoppers, while its location off Old Sugar Creek Road gives the project a defined address for residents tracking the opening. The announcement is also a retail development for Fenton, though no figures are available on expected hiring, investment or economic effects.
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Westlake’s Existing St. Louis Footprint
Westlake Ace Hardware operates under Ace Retail Group, which owns and runs the six locations identified in the announcement. Those stores are spread across communities in the greater St. Louis area, including Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. The planned Fenton location would add to that regional presence rather than represent the company’s first store in the area.
The proposed address is a former Goodwill site at 99 Old Sugar Creek Road. According to Hardware Retailing, the building is approximately 12,500 square feet, with roughly 11,000 square feet planned for retail use. The report says the property has a large parking lot and access from New Sugar Creek Road, but does not describe any site work beyond the planned remodeling.
““We’re excited to bring the Ace Helpful Promise to Fenton.””
— Bob Massengill, president of Ace Retail Group
Opening Date and Store Plans
The announced schedule remains a projection: remodeling is scheduled for early 2027, and a soft opening is anticipated for summer 2027. The source does not give a specific start date, completion date or explanation of what could affect the timetable. It also does not say whether the anticipated soft opening will be followed by a separate grand opening.
Other details remain unreported, including the number of jobs the store may create, its hours, the products and services it will offer, and the cost of the project. Ace Retail Group’s statement about service and helpful advice describes its intention; the store’s operations and customer offering have not yet been confirmed in detail.
Remodeling Set for Early 2027
The next stated milestone is the start of remodeling at the former Goodwill building, which Ace Retail Group expects to begin in early 2027. The company anticipates a soft opening in summer 2027. Further details, including a firm opening date and information about store operations, would clarify the project as work progresses.
Until the company provides those details or updates the schedule, the summer opening should be treated as an expectation rather than a confirmed date. The announcement does not specify when additional project information will be released.
Key Questions
Where will the new Westlake Ace Hardware be located?
It is planned for 99 Old Sugar Creek Road in Fenton, Missouri, in a building that formerly housed a Goodwill store.
When is the Fenton store expected to open?
Ace Retail Group anticipates a soft opening in summer 2027. The company has not announced a specific date.
When will remodeling begin?
Remodeling is scheduled to begin in early 2027, according to the report. No exact start date was provided.
How many Westlake Ace Hardware stores does the company already operate nearby?
Ace Retail Group currently owns and operates six locations in the greater St. Louis area. The planned Fenton store would be an additional location.
How large will the Fenton store be?
The building is about 12,500 square feet, with approximately 11,000 square feet planned for retail space. The report does not give further details about its layout or services.
Source: hardwareretailing.com
